Editorial policy
PETHEALTH+ publishes plain-English pet health information for UK owners. Every guide opens with a direct answer, cites where facts come from, links to original UK sources, and makes clear when to contact your vet — we do not sell products or replace a clinical examination.
Quick answer
How we use reference information
Rewrite — do not copy
We summarise published guidance in our own words. We do not copy text word-for-word from charity, government, or veterinary websites.
Attribute clearly
When a fact comes from a named body, we say so in the guide — for example, “According to the RSPCA, rabbits need…” or “The BVA warns that…”.
Check for updates
Animal care advice changes. Each guide shows when it was last updated, and we link to the original source pages so you can read the most recent publication.
No implied endorsement
We present facts without claiming that PDSA, RSPCA, BVA, Blue Cross, RWAF, Defra, RCVS, BSAVA, Amazon or any other linked organisation officially sponsors or partners with PETHEALTH+.
Link back to sources
Where we rely on external guidance, we hyperlink to the original advice page in the “Sources & further reading” section at the bottom of each health guide.
Example attribution
In our guides: “According to the RSPCA, you should never leave a dog in a car on a warm day — interiors can reach dangerous temperatures within minutes.”
Not acceptable: Copying a whole paragraph from the RSPCA website without rewriting, or stating that the RSPCA “recommends PETHEALTH+”.
Our review process
- Research — start from publicly available UK guidance (PDSA, Blue Cross, RSPCA, BVA, RWAF, VPIS, RCVS and similar), not US-only advice.
- Rewrite — summarise in plain English. We do not copy charity or government text word-for-word.
- Attribute — name the organisation when a fact comes from their guidance, and link sources at the foot of each guide.
- Date — publish with clear published and last-updated dates.
- Recheck — revisit high-traffic and seasonal topics at least quarterly, and sooner when UK guidance changes.
Guides are produced by the PETHEALTH+ editorial team at ELITE DIGITAL AI SOLUTIONS LTD. We do not invent named veterinary bylines. Where we say content is reviewed against UK veterinary guidance, that means the process above — not a claim that a specific MRCVS personally signed every page unless we name them.
How we write guides
- Answer-first summaries and key takeaways for clear answers
- UK vaccination schedules, parasite control and regulations
- Named attribution to PDSA, RSPCA, BVA, RWAF and other UK sources — not US-only advice
- Published and last-updated dates on every article
- FAQ sections for common follow-up questions
- Clear distinction between information and veterinary diagnosis
Original content & imagery
Every guide on PETHEALTH+ is written in-house and is original — we summarise published UK guidance in our own words and credit the sources we rely on in the "Sources & further reading" section at the foot of each guide. The photography-style imagery on the site is generated in-house with AI tools; we do not use stock photo libraries or third-party pictures.
Independence & limitations
PETHEALTH+ does not sell pet food, medicines or insurance, and we do not take advertising that influences clinical wording. Commercial partnerships — including any partner links marked * — never influence our editorial content. Linked charities and veterinary bodies do not sponsor or endorse this site. A small number of care guides end with a clearly labelled shopping section placed below the advice and outside the editorial flow; where a link in one earns us commission it is marked *, and no brand can pay to appear. We never place a product link on a guide about poisoning, toxicity, veterinary medicines, emergencies or end-of-life care, and never suggest a product as a treatment for a diagnosed condition. Content is general information for UK pet owners — it is not regulated veterinary advice and does not create a vet–client–patient relationship. Always contact a registered veterinary surgeon about your own animal.
Found an error or outdated fact? Email hello@elitedigitalagency.io with the page URL. Material corrections are dated on the public corrections log.
Who decides what we publish?
The named editor is Kaiser Khan. He is not a veterinary surgeon. The editor decides whether a guide is ready, whether a number is sourced well enough to print, and whether a reported error is a correction or a disagreement about emphasis. We do not invent MRCVS bylines. Where we say a guide is reviewed against UK veterinary guidance, that means the five-step process above — not that a specific vet signed the page.
What triggers a correction?
A fact, figure, date, legal status, medicine class, or source URL that does not match the cited UK publication. We also correct wording that presents a future duty as if it were already law. We do not log typos, internal-link repairs, or design changes. Each material correction is dated on /corrections with the URLs that changed. We do not silently restamp last-updated dates without changing the content.
What money cannot buy
A practice, insurer, pharmacy, or manufacturer cannot pay to change a verdict, bury a risk, skip a correction, or appear as a recommended treatment. Paid visibility in the vet directory is labelled and does not alter fees, ownership badges, or editorial guides. Affiliate and partner links sit below the advice, carry a visible disclosure, and are forbidden on poisoning, emergency, medicines and end-of-life pages. When the free or official option is the right answer — the RCVS register, Animal PoisonLine, a written prescription, booking the vet you already trust — we say so. Full commercial rules: how we make money.
What we will not publish
- A diagnosis, dose, or treatment plan for a named animal
- Invented prices, ratings, opening hours, or ownership labels
- US-only protocols presented as UK standard care
- Years in URLs that force every page to go stale each January
- Supplier star ratings marked up as our own review
- A claim that a charity or regulator endorses this site
How the vet directory is built
Directory listings are desk assessments from each practice's own website, not mystery shops and not scraped reviews. Fees appear only when the practice publishes them; if we checked and found no list, we say so rather than guessing. Ownership badges require a statement on the practice or group site. Absence of a published price is not evidence that the practice has no fees — it is evidence that we could not verify a public list on the check date. The step-by-step method, including how to read a published price, is on /method. Practices can claim a listing for free. Anyone can email a correction; we re-verify against the practice website before changing a field.
Frequently Asked Questions
- Is PETHEALTH+ veterinary advice?
- No. We publish information written in plain English and checked against publicly available UK guidance from organisations such as the PDSA, RSPCA, BVA and RWAF. It does not replace examination, diagnosis or treatment by a registered veterinary surgeon.
- Do charities and veterinary bodies endorse PETHEALTH+?
- No. We link to their published advice as helpful references for readers. Naming an organisation (for example, “According to the RSPCA…”) does not mean they sponsor, approve, or partner with this website.
- How often is content reviewed?
- Health guides display published and last-updated dates. We recheck articles when UK animal care guidance changes and at least quarterly for high-traffic topics such as seasonal safety.
- Which pets are covered?
- PETHEALTH+ covers dogs, cats, birds, rabbits, reptiles, small pets, horses and farm animals kept in the United Kingdom.